THE PLATE
CATERING
Defined the Creative Direction and brand identity for a modern North Carolina–based catering company built around elevated, locally sourced ingredients. The creative concept draws directly from the ingredients themselves — translating their raw form into a hand-rendered gold illustration system that became the foundation of the entire visual language. Developed across logo, pattern system, packaging, signage, and brand touchpoints.
Role: Creative Director — Brand Identity, Original Illustration & Visual System. Independent Project.
