SURF’S UP SOHO
SHOPIFY x BEACHWAVER
Led the creative direction for a Beachwaver retail pop-up in partnership with Shopify, translating the brand’s coastal identity into an immersive “Beach House” experience in Soho. Centered on movement and the idea of “making waves,” the concept brings the energy of the ocean into an urban setting through a large-scale wave installation and a custom illustration system blending New York iconography with beach-inspired elements, creating a cohesive and playful visual language across the space
Role: Design Director — Branding, retail environment, merchandising, Illustrations, campaign assets.
Created at Beachwaver
