SURF’S UP SOHO
SHOPIFY x BEACHWAVER
Led the creative direction for Beachwaver's Beach House — a retail pop-up in partnership with Shopify New York in Soho, NYC. Developed a complete NYC-inspired illustration system blending beach culture with New York iconography — Brooklyn Bridge, yellow cabs, surfboards, palm trees — carried through storefront vinyl, interior murals, window graphics & digital campaign assets, and a limited-edition exclusive merch capsule including hoodie, tee, and hat. The concept translated Beachwaver's beach identity into an immersive urban Beach House experience, creating a destination retail moment in the heart of Soho.
Role: Design Director — Creative Direction, Illustration System, Retail Environment, Merch, Campaign & OOH. Created at Beachwaver.
