RETRO WAVES
BEACHWAVER
Design direction for Beachwaver's collaboration with TikTok beauty sensation Erin Dugan Jurchak — known for her warm, glam aesthetic and 2M+ following. Through a creative discovery call, translated her personality into a '70s-inspired visual world — developing a bold retro wave pattern applied across the tool surface, packaging, and accessories. Created a custom EDJ heart monogram to personalize the collection branding includeing digital assets.
Role: Design Lead — Surface & Product Design, Accessory Design, Packaging, Digital Campaign Assets, Created at Beachwaver.
