BAKED BY MELISSA
BEACHWAVER
Design direction for Beachwaver's collaboration with @theresavandamstylist — a TikTok hairstylist known for her signature iridescent, gradient balayage and color work. Through a creative discovery call, translated her aesthetic into a full visual system — developing an iridescent swirl surface design applied across the tool, accessories, packaging, and campaign assets. Created a custom scissor icon personalized to Theresa — her signature hairstylist tool — integrated into the collection branding. The result captures the prismatic, light-refracting quality of her color work in physical form.
Role: Design Lead — Surface & Product Design, Accessory Design, Packaging, Digital Campaign Assets, Created at Beachwaver.
