CHERRY ON TOP
KELSEY x BEACHWAVER
Led design direction for Beachwaver’s limited-edition collaboration with Kelsey Martinez, a beauty and lifestyle creator with 440K+ TikTok followers. Working directly with Kelsey, develop the collection’s visual direction and translate “Cherry on Top” into a consumer launch.
Designed the collection in collaboration with Kelsey, translating her creative point of view into a cohesive visual system across product, packaging, ecommerce, social, TikTok Shop, and event launch assets. The visual world brought Kelsey’s point of view into the Beachwaver brand through a system that could scale across every customer touchpoint. The collection sold out in under 12 days, even after multiple restocks, and the launch generated 190M+ earned impressions and 4.4M+ live likes.
Role: Design Director — Creative Direction, Collaborative Design Direction, Brand System, Product & Packaging, Ecommerce
