NEON COLLECTION
BEACHWAVER
Led the design direction for a limited-edition collection inspired by 90s graffiti and neon culture, balancing bold, expressive energy with Beachwaver’s core beach identity. We introduced gradient-driven colorways such as Malibu Sunrise and Beach Ombré to bring in a softer, coastal dimension, translating the concept into a cohesive system across product, packaging, and campaign touchpoints. Developed a custom illustration system applied across product graphics and packaging, and created teaser and launch assets to support the rollout. Directed cisual execution across email, print, and retail, partnering with cross-functional teams to ensure alignment across motion and campaign outputs.
Role: Design Director — Illustrations, Packaging, Billboard & OOH
Created at Beachwaver
