NEON COLLECTION
BEACHWAVER
Led the design direction for a limited-edition collection inspired by 90s graffiti and neon culture, balancing bold, expressive energy with Beachwaver’s core beach identity— generating strong brand excitement across social and retail at launch. The collection culminated in Beachwaver's first ever pop-up shop on Shoreditch High Street, London, where the visual system came to life across the full retail environment, storefront, and OOH — with on-site creative oversight throughout. We introduced gradient-driven colorways such as Malibu Sunrise and Beach Ombré to bring in a softer, coastal dimension, translating the concept into a cohesive system across product, packaging, and campaign touchpoints. Created a custom illustration system applied across product graphics and packaging, and directed visual execution across email, print, OOH, and retail—ensuring a cohesive rollout across all brand surfaces. Developed teaser and launch assets to support the rollout, partnering with cross-functional teams to align motion and campaign outputs.
Role: Design Director — Illustration, Surface & Product Design, Packaging, Billboard & OOH, Retail Environment. Created at Beachwaver.
