NEON COLLECTION
BEACHWAVER
Led the design direction for a limited-edition collection inspired by 90s graffiti and neon culture, balancing bold, expressive energy with Beachwaver’s core beach identity. Developed the collection’s visual system across tool colorways, custom illustration, product graphics, packaging, campaign, email, print, and OOH.
The collection included gradient-driven colorways such as Malibu Sunrise and Beach Ombré, bringing a softer coastal dimension to the visual world while the custom illustration system created consistency across product and packaging.
The collection culminated in Beachwaver’s first-ever pop-up on Shoreditch High Street in London, extending the visual world across the storefront, retail environment, merchandising, and OOH. Traveled to London to oversee creative application on-site and ensure the final environment stayed true to the intended direction.
Role: Design Director — Illustration, Surface + Product Design, Packaging, Campaign + Motion Art Direction, Billboard + OOH, Retail Environment. Created at Beachwaver.
