MAKE WAVES
BEACHWAVER HAIR CARE
Developed the packaging design and logo system for Beachwaver Co.’s first vegan haircare line, using a pink sunset-inspired gradient that creates a continuous California horizon across the product lineup. Led the in-house design team in translating the visual system across teaser and launch assets for social, email, digital, and print. The line earned a 2020 Allure Best of Beauty Award and was featured in Cosmopolitan and Oprah Magazine
Role: Design Direction — Packaging & Art Direction
Created at Beachwaver
