MAKE WAVES
BEACHWAVER HAIR CARE
Developed the packaging design and logo system for Beachwaver Co.'s first vegan haircare line, using a pink sunset-inspired gradient that reveals a continuous Californian horizon across the product lineup. Led the in-house design team to translate the concept across digital, social, email, and print launch assets. The line was recognized as an Allure Best of Beauty 2020 Award Winner and featured in Cosmopolitan and Oprah Magazine.
Role: Design Direction — Packaging & Art Direction
Created at Beachwaver
