FLORAL COLLECTION
BEACHWAVER
Design direction for the Floral Collection. Developed original floral illustration system from sketch to vector — applied across product surfaces, packaging, and multi-channel digital and print assets. Led the in-house team to execute cohesive campaign creative across digital marketing and print.
Role: Design Director — Sketching, Illustration, Pattern & Motif Development, Surface Design, Packaging, Digital Campaign Assets. Created at Beachwaver.
Beachwaver Packaging
Hair Clip Packaging