VICTORIA’S SECRET FASHION SHOW
BEACHWAVER
Designed the custom hand-lettering, Swarovski-adorned finishes, and packaging for Beachwaver tools used backstage at the Victoria's Secret Fashion Show — with designs executed for both the NYC and Paris 2016 shows. Responsible for translating the concept into the final tool graphics, lettering, and embellishments used on set by stylists on Victoria's Secret Angels throughout the show. Traveled to Paris for the 2016 show to support the activation on the ground. Also led design and oversaw the team on the email and landing page creative supporting the partnership launch.
Role: Lead Designer — Hand-Lettering, Packaging, Custom Finishes, Email & Digital. Created in-house at Beachwaver.
