BAKED BY MELISSA
BEACHWAVER
Design Direction for Beachwaver's collaboration with Baked By Melissa — designed to celebrate Beachwaver's 11th birthday. Developed a rainbow gradient color system inspired by Baked By Melissa's iconic bite-sized cupcakes, applied across product surface design, packaging, scrunchie, and full digital campaign assets including email, social, and launch creative.
Role: Design Director — Surface & Product Design, Accessory Design, Packaging, Digital Campaign Assets, Created at Beachwaver.
