AVANZA
PRCC
Creative direction and brand identity for the AVANZA initiative in collaboration with the Puerto Rican Cultural Center (PRCC). Translated Puerto Rico's agricultural, cultural, and economic identity into a cohesive brand system spanning identity, iconography, packaging concepts, and campaign visuals — designed to support local producers and diaspora connection. Trust system for partner product packaging, authenticating goods from Puerto Rican producers — including Amasara and Café Cibales — and connecting them to broader markets.
Role: Creative Direction, Brand Identity & Visual System Design (Pro Bono)
LOGO LOCKUP AND ICON SYSTEM
Logo lockup and icon system that represent the movement of culture, goods, and prosperity between the island and mainland—using symbols that reflect Puerto Rico’s identity, resilience, and connection to land, sea, and diaspora while appealing to a broader market.
