AVANZA
PRCC
Developed the creative direction, brand identity, and visual system for the AVANZA initiative in collaboration with the Puerto Rican Cultural Center (PRCC). The work translates Puerto Rico’s agricultural, cultural, and economic identity into a cohesive brand system spanning identity, iconography, packaging concepts, and campaign visuals, designed to support local producers and diaspora connection.
Role: Creative Direction, Brand Identity & Visual System Design (Pro Bono)
